Senior Demand Generation / Performance Marketing Manager

Cincinnati   |   Full Time

This is a rare opportunity to join the recently launched and work alongside the co-founders to build the business from the ground up. At Switchlist we trust - and expect - our team to consistently deliver at a high level, and micromanagement is nonexistent. Our early employees need to have a passion for technology, marketing, and helping businesses deliver better customer experiences. Experience, desire, and the ability to work in a smart-growth start up company are paramount. 

Reporting into the Chief Revenue Officer, you will own all aspects of performance marketing, conversion rate optimization, and will ultimately be responsible for most - if not all - new customer acquisition. You’ll be both a builder and facilitator in this role, focused on scalable, repeatable efforts to connect our target customer profiles and use cases, with our product.

About The Role

  • Responsible for development of all demand generation programs and paid marketing from scratch

  • Responsible for the optimization of website UX and CRO

  • Contribute to overall marketing, brand, and communications efforts 

  • Manage day to day coordination of integrated campaigns, including mapping the objectives, executing, testing, and optimizing campaigns, performing quantitative and qualitative analysis, tracking and reporting 

  • Responsible for creating campaign ideas and experiments that drive perpetual awareness and demand

  • Responsible for the development, management, and attribution of word-of-mouth programs (referral, influencer, affiliate)

  • Manage the budget to deliver maximum ROI and value for spend

  • Coordinate and plan for the future based on long-term marketing and customer acquisition plans

Candidate Profile

  • 5+ years in marketing with at least 3 of those in demand generation / performance marketing

  • Experience hiring and managing and evaluating freelancers

  • The candidate will also have had experience in CRM platforms, marketing automation, and extended experience working in a digital marketing environment

  • Experience in B2B and/or MarTech companies is strongly desired

  • The ability to balance dozens of projects simultaneously 

  • Adaptable and flexible in a fast-paced, dynamic environment

  • Meticulous, detail-oriented, analytical, and data-driven

  • Demonstrated excellence with written communications, project management, and time management

The Switchlist team offices in Cincinnati, at Fueled Collective in Rookwood Exchange, however employees are most often working from home / remote. 

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